As a marketer or website owner, you are most likely aware of the importance of SEO content. But did you know that in addition to optimizing your written texts, you can use the visuals on your website to boost your SEO ranking? In this article, we will present some of the ways to achieve that.
If you are trying to increase your website’s engagement, imagery is a key element. Maximizing the visual content and making sure it is properly optimized will also help your website’s performance in organic search results; with a few simple adjustments, your visual content will bring more traffic to your website.
Here are some tips to boost your SEO ranking through visuals:
1. Optimize your alt tags
Adding and optimizing alt text is crucial for boosting your organic traffic. Since search engines such as Google can’t analyze images to determine what they are, the alt text that accompanies your images will help it to understand how the visual contributes to the content on your page, and therefore help it decide the ranking of that page for different keywords. In addition, these texts will help with the accessibility of your website, since visually impaired users rely on descriptions to understand your content.
It’s best that the alt tags and descriptions follow the basic SEO rules, incorporate the keywords of your page, while still being relevant and truthful to what the content actually is about.
2. Use proper file sizes
It is important to be aware of the file sizes of any visuals you upload on your website, whether it’s images or videos. If the files are too large, the website will take a long time to load and consequently, it will create a bad user experience, which might drive some users away. The site speed is a factor that Google takes into consideration when ranking pages and a website that loads content very slowly is less likely to rank highly in search results.
Another benefit of using videos that load quickly is the fact that it also impacts your bounce rate. Often, users will visit your site, read a few sentences to get their answer, and bounce away. Even if they found what they needed in that short time, all the information Google receives is that the reader did not spend much time on your website, which is automatically flagged as a bad thing. Video content is a good way to reduce the bounce rate by convincing visitors to spend more time on your page.
3. Add written explanations to your infographics and guides
Infographics are a great tool to make your articles better. On one hand, they make it more engaging and interesting to the reader. On the other, publishing an infographic on your website with an accompanying explanatory text is a good trick from an SEO perspective. This is not the same as the aforementioned alt tag, but more of a text explaining some key points from the image. By doing this, you help the SEO ranking surrounding words and phrases related to the infographic, which will be boosted by the addition of the written text.
Besides guiding the website visitor through your content and breaking long pages of written text, visuals can truly help create a better user experience, which is truly appreciated by search engines. Using the simple tricks we provided will help boost your SEO ranking without much effort.
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