Hello there everyone! We are back with yet another amazing blog of ours and we can bet that you will have a really nice time reading it too. For today’s blog, we have picked this super attractive and effective brand visual identity and packaging design of amble sheep which is a coffee brand and we cannot wait to share everything that you guys need to know about in order to allow yourself to get inspired from the things that you are going to see through our blogs today. But before we do that, we would like to take a moment to thank you all for the love and support that you guys send our way and for also making sure that your friends, family members and favorite colleagues are not only reading the blogs but they are also making the most of them as well. And we would love to see more of that happening in the future too.
If you guys are our regular readers, then you must have read our previous blogs that not only discuss the various aspects of creating stunning brand identity and packaging designs but we are sure that you must have also utilized the shared information for your personal and commercial projects as well and if you are someone who has just started reading our blogs, then first of all we would like to welcome you here and you all must know that you are in for a treat because everything that we are about to share here won’t only help you work on creating a bunch of effective brand identity and packaging designs but you will also be able to stay ahead in the game when it comes to your business and its competitors. So, make sure that you guys read the blog till the very end to make informed decisions for yourselves as well as for the clients that you are working with.
First things first; we would like to talk about what brand visual identity is so that you can understand the concept better. The visual identity of any brand – regardless of its scale is basically a set of visual elements which literally represent the identity of a brand to its target audiences. You guys must also know that the brand’s visual identity is a crucial component when it comes to marketing that brand as it not only helps the brand create a consistent image in front of its audiences but it can also help you set your brand apart from the competition too; be it local or International for that matter.
The key components of any brand’s visual identity usually include the logo, its color palette, typography that is used to create the logo and other text that goes into creating the visual identity, imagery as well as photography. In addition to that, the visual brand identity also includes the graphics and icons which are created and used for designing any promotional material for the brand. If you explore the components further, you will learn that the layout and design guidelines are also considered a part of the brand’s visual identity.
Lastly, the packaging design is another aspect that falls under the category of creating the visual identity of any brand. To understand and work on it in a better way, know that any physical product that is intended to be sold to the audience happens to reflect the brand’s values and that can only be done when you utilize the brand’s visual identity into creating the packaging design. In the next steps, you can easily evaluate if the branding and packaging are working in your favor. That said, let’s take a look at amble sheep’s visual identity. A friendly, light-hearted packaging design is created to connect with potential and existing customers at an emotional level so that when they are connected, the brand can bring out the best in its relaxed customers.
That is all for today, you guys! We not only hope that you had a great time reading this blog but that you will also take some time to share your valuable feedback with us in the comment section down below. Also, don’t forget to share this blog with the people that you are currently working with. your acquaintances and students, etc. as well so that they can also utilize the tips and tricks that we have shared in the blog today. And while you are at it, do not forget to let us know about your special requests as well so that we can work on them and be back here super soon with your requested content and more. Until then, continue reading our blogs and utilizing them for your personal and professional projects and then some more.
Credit: lowkey design | behance.net/gallery/179888757/amble-sheep-VISUAL-IDENTITY-AND-PACKAGING
amble sheep Coffee Brand Visual Identity & Packaging Design
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