Vika & Nika | Fresh Berries From Moscow Branding Design

Hi guys! How are your work life and life in general treating you? We hope that all is well at your end and that you are enjoying reading our blogs and making the most of them too. For today’s blog, we have picked this interesting brand ‘Vika & Nika’ and we can’t wait to formally begin talking about its branding design to inspire you guys for your upcoming projects and then some more. But before doing that, we would like to take a moment to thank you all for the love and support that you shower us with and for also making sure that your friends, family members, students etc. are not only reading our blogs but are making the most of them too. And we would love to see more of that happening in the future as well.

If you guys are our regular readers, then you must have known by now that we love to share branding designs of different businesses for inspiration purposes and the moment we come across a business that has an impactful branding design, we have to share it with you guys so that you can go through all that has been shared by the brand itself to help the readers, branding designers and other creative people understand the creative thought process behind working on such unique stuff. And we are so glad to share Vika & Nika’s branding design with you all today. Continue reading the blog to know what’s so special about it!

Okay so, creating a powerful branding design is one thing but humanizing it is another and the very creative people behind the branding design of Vika & Nika have done just that. Allow us to tell you how: we are sure that you guys must have seen mascots launched by different brands for their promotional campaigns as well as the ones that stay with them throughout their lifecycle. One of the advantages of including a mascot in your branding is that you get to add personality and character to your brand which makes it quite easier to build strong recall as well as relationships between your business and your existing and potential customers.

In addition to that, when you have a mascot for your business, you get to enjoy enhanced brand recognition regardless of the type and size of your business and we are sure that you would very much like that to happen. We would also like to talk about how mascots make the brands more versatile as these branding elements can also be used for multiple platforms and mediums along with the content that is designed and then published on the digital and social media channels of that certain business. And how can we forget that mascots are also a nice way to appeal to many different types of audiences – making it oh-so-easy for the businesses to work on and then improve emotional connections between the brand(s) and their prospects?!

We would also like to talk about how, with mascots a business can stand apart from the crowd. You would know that not all brands have mascots, right? So, when your brand has one; given that it is also relevant to your products / services, then you would allow your customers to differentiate you from your competitors and if you are good (which you have to be!), you will also become their preferred business.

Having said that, we would now like to talk about how Vika & Nika are more than just enough to inspire all those who are planning to work or revamp their branding designs. First things first; the business sells berries in the Moscow Region and Vika & Nika are the names of two berry friends. The silhouettes of these friends served the purpose of creating the logo design as well as the packaging of the products that you can see in this blog. The products are assigned names and fun personalities which is a unique concept and also, quite intriguing if you ask us. We urge you to check out the branding design in detail to let your creative juices flow in the right direction.

That’s all for today! If you liked reading the blog, feel free to share your feedback with us in the comments section down below and while you’re at it, don’t forget to share the blog with the people who can benefit from it for their personal and commercial projects. We would also like you guys to let us know about your special requests as well so that we can start working on them and be back here with your requested content and more super soon. Until next time, keep reading our super useful blogs and sharing them with the people you love and care for.

Credit: https://www.behance.net/gallery/153965253/Vika-Nika