Hi there, hello there! How are your work life and life in general treating you? We hope that all is well and that you guys are also enjoying reading our blogs and utilizing them for your personal and professional projects. For our today’s blog, we wanted to share a real estate builder’s brand identity with you guys to inspire. We can’t wait to dive right into it so, let us get started without any further delays. Shall we?!
In this part of our blog, we are going to be talking about the basics of creating a kickass brand identity so that those of you guys who are new to these technical terms can fully understand what we are talking about and can also educate your friends, colleagues, etc. as well with the right kind of knowledge. Make sure that you guys read the blog till the end to know more to make informed decisions for yourselves as well as for the businesses that you are associated with.
No matter what business you own or are working with, you must know that with a strong brand identity, nothing can stop you from creating a memorable image for your business. And when you combine that with unmatched services and perfect products, you will always be ahead in the game – like the boss that you are. But there is more to it. For example; you must define what your brand is along with mentioning what you stand for. By doing so, you would be able to deliver all the correct messages to your target audiences so that they can get in touch with you to avail your services or purchase your products.
And that brings us to understanding your audiences so that you know what they are expecting from you and you can also bring something new to the table while knowing that there are a bunch of other brands in the market that are selling almost the same stuff – so you have got to be different from them; not just to sell your products but for your survival in the market as well. Your next step should be to work on a unique logo but one that’s distinctive and has the power to deliver what you want it to deliver.
If you are new in the market, then keep your logo simple as that will be more effective. But if you are an established brand and are revamping your brand identity, then you can go for slightly less complex design elements. Whatever you do, make sure that your visual identity is understandable and resonates with the very people you wish to communicate with (otherwise, what’s the point, you know?!).
Moving on, you would like to develop brand imagery that can perfectly define who you are through a bunch of aesthetically pleasing photos. But make sure that you do not overdo the photography and while you are at it, always use your images; maybe get a professional photoshoot done – if need be but the photos have to be in high resolution, extremely versatile and always relevant to your branded messaging. You would also want to ensure that you are consistent across every platform that you happen to use for your branded communication and you will be good to go.
Now, it is time for us to mention how the people at Penedo Creative Studio worked on developing a stunning visual representation of Premium, a real estate builder brand that operates in Bahia, Brazil.
The unique selling point of Premium is that they design environments for their customers using organic materials and elements. The brand believes in delivering just the best quality by preferring to design safe spaces and offer quality in every sense of the word and their philosophy based on functionality, modernity and futurism enables them to achieve their objectives effortlessly. You will notice that the visuals are free from complex graphic elements as well as strong contrasts. In addition, the font is friendly, simple and natural – depicting the brand’s openness to its target audience. To know more, we suggest you spend some time checking out Premium’s brand identity in detail.
That is all for today, everyone! If you liked reading the blog, then do not forget to share your valuable feedback with us in the comments and while you are at it, we would also like you guys to share this blog with your friends, and favorite colleagues so that they can benefit from it. Feel free to let us know if you guys have any special requests to make so that we can work on them and be back here with your requested content and more. Until then, keep reading our blogs and sharing them with the people you love and care for.
Premium | Real Estate Builder Brand Project for Inspiration
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