What’s up, you guys? We hope that all is well and that you are also having a great time reading our blogs and making the most of them too. Today, we are going to be talking about why you, as a brand must follow the latest trends and modern techniques to promote your messages. Along with that, we have this exciting collection of Cadbury Chocolate special edition illustrations created by Tobias Hall and we can’t wait to explore them with you. Before we do that, we would like to thank you for the love and support that you send our way and for always making sure that you are utilizing our ideas, easy-to-follow tips and tricks for your personal and professional projects. And we hope to see more of that happening in the future.
If you are someone who has a brand of their own or someone who works with a brand then we would like to share a couple of things that you must keep in mind when you are working on your content calendars, product packaging and even for your out-of-home (OOH) advertising as well. One thing that you must always follow is to keep up with the latest (and relevant) trends. By doing so, you can ensure that your existing audiences stay connected with you and you can also reach out to your potential audiences by engaging them through whatever it is that you will utilize for the communication.
We have seen many brand managers who do not believe in keeping up with the latest trends or all that is happening around the world but that’s not the best approach to doing things. Here is why: you cannot attract your target audiences if you are not speaking their language. You might want to stay disconnected but then you will also end up losing your target audiences as they would like to prefer those brands who know what they are doing the right way at the right time.
Keeping that in mind, let’s talk about how the Cadbury chocolate special edition was worked on by Tobias Hall in this part of the blog! Make sure that you guys read the blog till the end to know more about it and then you can also work on creating a storyboard and follow it to celebrate a special occasion for your brand or one of its products.
Now, whenever you reach a milestone for your brand or a product, you must always celebrate it. Because that is something to be happy about and in addition to that, you will also be able to create a lot of engaging content for that too, you know. And quite honestly speaking, sometimes, the content creators and account managers like it when they choose the easy path to get things done that can help them stay ahead in the game. Okay so, when you know that you have covered a significant amount of time by offering your services and products to your audiences, you need to talk about it and don’t do it randomly but in fact, plan out a way to celebrate the starting point and how you have reached where you have reached. For example; you can see the illustrations created by Tobias who has very intelligently plugged in all the years of Cadbury chocolate into the illustrations and reached the 200th year by creating a timeline. Now, that’s something each one of us would like to go through and also cherish, right? Because in one way or the other, we know that we have consumed Cadbury products (mainly chocolates) and we liked every bit of it, isn’t that correct? We know that it is! 😋
If you have read this far, allow us to share with you guys that those illustrations were not distributed in the form of brochures, etc. but they were created for the inside wrapper of the chocolates that were produced on the 200th birthday. Now that’s something even more enticing. Because the brand knew that whoever would purchase the chocolates would also get to know the history. There must also be people who’d purchase the special edition chocolates so that they can get their hands on those illustrated wrappers making it a win-win situation for the brand.
That is all for today! If you liked reading the blog, feel free to share your valuable feedback with us in the comments section below. And while you are at it, don’t forget to share this blog with your friends, favorite colleagues, acquaintances, etc. as well so that they can have a look at these stunning Cadbury chocolate special edition illustrations and can also get inspired. We will see you guys next time with something more fun to read and work on.
Cadbury Chocolate Special Edition Illustrations by Tobias Hall
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