Fresh Dose of Animal Negative Space Logos by Martigny Matthieu

Hello there everyone! We hope that you all are having an amazing time reading our blogs and that you are super excited to check out what we are about to share with you all today especially if you have a thing for negative space logos but before we start talking about what we are going to be sharing with you all today, we would like to take a moment to thank you guys for the love and support that you send our way and for also making sure that your friends, family members and favorite colleagues are also reading our blogs and making the most of them too.

As you guys know that logos are the face of a brand and they play a crucial role in establishing brand identity and recognition. One design technique that has gained popularity in recent years is the use of negative space. Negative space refers to the empty or unmarked areas around and between the main subjects in a design. It is a powerful tool that can create hidden imagery and add depth to a logo. Allow us to share in detail what a negative space logo is so that you guys can fully understand the technique and eventually utilize it to create amazing logo designs in the near future.

As we have mentioned that negative space logos are a type of logo design technique that utilizes the space around and between the main elements of a design to create an additional image or meaning. The concept of negative space refers to the unoccupied or empty space surrounding an object or between multiple objects.

In negative space logo design, the empty space is strategically manipulated to form a secondary image or message that enhances the overall composition and visual impact of the logo. The use of negative space can result in clever and visually appealing logos that engage viewers by presenting hidden or double meanings.

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A classic example of a negative space logo is the FedEx logo. At first, it appears to be a simple wordmark in purple and orange. However, if you look closely at the space between the ‘E’ and ‘x,’ you will notice an arrow pointing to the right. This clever use of negative space subtly conveys the idea of speed, direction and lastly, efficiency which aligns with FedEx’s business of delivering packages quickly and reliably.

Negative space logos require careful consideration and skilful execution to ensure that the secondary image or message is clear and easy to understand too. They can be an effective way to create memorable and thought-provoking designs that leave a lasting impression on the target audience or people in general. Earlier this week, when we were working on our content list, we needed to share something different with you guys so we started doing our research on negative space logos and we were pleasantly surprised to see that creative people are now using the technique to incorporate other elements in their logo designs to make something even more appealing. One designer who has mastered the art of animal negative space logos (and also caught our attention) is Martigny Matthieu. Let’s see what all he has created so far!

Martigny Matthieu is a super-talented graphic designer known for his exceptional ability to create captivating logos using negative space. His animal-inspired logos are not only visually appealing but also cleverly incorporate hidden elements that add an extra layer of meaning to the designs. He has used for his a number of elements for his logos such as; a fox, tree, owl, bull, fish, seal and so many more.

Martigny Matthieu’s animal negative space logos demonstrate his exceptional talent and creative vision. Each design tells a story and evokes a specific emotion; making them memorable. The clever use of negative space adds an element of surprise and intrigue – inviting the viewers to take a closer look and discover the hidden symbolism within the logos.

Before we conclude the blog today, we would like to encourage you guys to thoroughly check out what Martigny has created for his design projects and more in order to fully understand the technique of creating logos by making the most of the negative space and while you guys are at it, we would also like you all to try out something new and different for yourself and for your clients in 2023 so that you can not only retain your own customers and clients but that you can also leave an impression on them that you know what you are doing. Know that it is very important when you are in business that you stay up-to-date with the latest trends and incorporate them into your communication as well so that you can stay relatable for as long as you would want to.

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