Color Palette Trend 2024 in Modern Product Packaging Design

Hi, you guys! We hope that you guys are enjoying reading our blogs and that you are super excited to find out what we will be sharing with you all today. Know that we cannot wait to let you guys know everything about the color palette trend to check out and get inspired by in 2024 especially if you are someone who happens to create product packaging designs. But before we do that, we would like to thank you all for the kind support that you send our way and for always making sure that the people you love and care for are not only reading our blogs but they are making the most of them too. And we would love to see more of that happening in the future as well.

Okay so, let’s get to the basics first! If you ask us what exactly product packaging does for a brand, we would just say one thing and that is it lets your potential customers pick your product or pass by it like it does not even exist. Yes, product packaging is crucial for a brand as it can make it or break it for you and you know what that means? It means that you have got to pay full attention to creating your product packaging designs so that you cannot only generate revenue for your business but you can also stay ahead in the game.

There are many ways of creating an effective product packaging design but the one that does the trick is when you make sure that you have combined all the necessary elements into creating your packaging design such as its format, typography, colors and visuals. In addition to that, your product packaging must also be of excellent quality so that it can make your potential customers instantly say wow the moment they look at one of your products because after all, your product packaging is the first thing your target audience will come across so you have to make it worth their while if you want them to become your loyal customers and then, advocates later on.

As you guys would also know product packaging can help the potential customers perceive the brand as well as the quality of the products in a way that’s intended by the business owner(s), we would now like to talk about the brand Oio Lab so that we can also share how the color palette used for its product packaging is something you can take inspiration from. Make sure that you guys read the blog till the end to know more and design better!

The brand happens to create skincare products and the ingredients used for those products are natural; consisting of cold-pressed oils of the highest quality. In addition to that, the brand also makes the most of plant extracts that are obtained using innovative methods and creates top-of-the-line products for their customers. But there is more to it. The owner of Oio Lab, Joanna Ryglewicz has a unique way of running her business and that is through kindness which is literally at the core of whatever she does.

So, when you think of it, you might wonder what that means. We get it! 🤝 Basically, in this time and age of doing things such as running a skincare brand, it is important to know that you are not hurting anyone in the process. For example, we are sure that you guys know there used to be practices that allowed animal testing (of products) to give them a go-ahead for production, etc. but now, not only customers but businesses are also making conscious efforts to ensure that no one does that anymore. And that is one way of being kind in the line of business.

So, how do you reflect what you are doing in your product packaging design!? Well, it’s simple, you take inspiration from the ingredients that you are using to create your products, you have them visualized as design elements and then get them incorporated into creating something as stunning as Oio Lab’s product packaging design. See for yourself, you won’t be disappointed! 😉

That’s all for today! If you liked reading the blog, do let us know how you wish to utilize it for your upcoming projects. We would also love to encourage you guys to share this blog with your friends and favorite colleagues so that they can know more and design better. Lastly, feel free to let us know if you guys have any special requests so that we can start working on them and be back here with your requested content and more soon. Until then, keep reading our blogs and sharing them within your personal and professional circles.

Credit: https://www.behance.net/gallery/186157705/OIOLAB