NAMI Creative Banana Snack Packaging Design For Inspiration

Hi, you guys! Today, we have something so exciting to share with you guys that we can bet you will instantly fall in love with all that the featured brand does and will also work on something fun for one of your products. Know that we can’t wait to share everything that you guys need to know to make the most of today’s blog but before we do that, we would like to thank you all for the kind support and love that you shower us with and for also making sure that your friends, family members and favorite colleagues are not only reading our blogs but they are also making the most of them as well. And we would love to see more of that happening in the future too.

If you guys are our regular readers, then we are sure that you guys must have read our blogs in the past that feature full of fun packaging designs but what we are about to share with you guys is something more than just fun; it is engaging, interactive and not to forget, has something that is super organic and healthy for human consumption. So, let us get started right away!

NAMI sells a snack called Bananostafido which is a 100 percent natural vegan snack. In easy-to-understand words; this snack is a whole dried Cretan organic banana which is produced by NAMI Banana Farming. Now, not only is the snack 100 percent natural and super healthy but its packaging is something that deserves all the appreciation in the world. Let’s dive right into it to share what makes the packaging so interesting that we had to feature the brand in today’s blog!

As you guys know interactive packaging designs happen to be the most effective ones when it comes to getting your brand recognized on a large scale. The creative design team of NAMI helped the brand achieve its goals by working on a packaging design that is similar to the act of peeling a banana. And when you do that, you get your hands on this delicious banana snack that you can consume every single day. We must also share that the boxes have brown spots embossed on them which are also present on the banana skin and if you think that’s just brilliant, we want you guys to know that the inner surface of the boxes features the same pale, yellow color which is of the banana peel.

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Now, that’s what we call superb packaging design, right? But that’s not it. The packaging is also accompanied by a transparent vacuum bag which is great for efficient and effective product preservation. Also, the packaging features the NAMI logo sticker as well which is applied by hand on the boxes. So, while the NAMI product is something both for the eyes and the tummies, we would like to share a couple of tips that can help you create fascinating packaging designs for yourselves as well as for your clients. Make sure you read the blog till the end to know more and decide better!

First things first; you need to understand the brand itself to work on its packaging designs. By doing so, you will also be able to understand the needs & demands of your target audiences well. When you know what their interests are like, you can then work on creating something that will enhance the overall experience for them while also making them your loyal customers. Your next step should be to define the objectives of your (interactive) packaging designs. For example; you should know if you wish to increase brand awareness through your packaging or if you want to create a memorable experience for your target audiences!?

Then comes the part where you will choose interactive elements for the packaging designs. Now, it can be anything from incorporating QR Codes to interactive storytelling to utilizing AR and more. You must also pick the element(s) relevant to your products so that you don’t confuse your end customers. Also, go for test runs before you have the packaging manufactured to ensure it will work for your business growth.

That’s all for today! If you liked reading the blog then feel free to share your thoughts with us in the comments section below and while you are at it, don’t forget to let your friends know about this blog too. Also, if you plan on creating something similar for your products then share your creative journeys with us. Lastly, we would love to know all about your special requests so send them our way and we will be right back with your requested content and more super soon. Until next time, keep reading and sharing our blogs with your personal and professional circles.

Credit: behance.net/gallery/193058991/NAMI-Banana-Snack