Hi, everyone! How are you guys doing? We hope that all is well at your end and that you are also utilizing our blogs for your personal and professional needs. For our today’s blog, we have picked up this very interesting and very creative company’s branding and we can’t wait to share all that you guys need to know in order to understand the business itself and how you can work on your own branding designs the right way. But before we do that, we would like to take a moment to thank you all for the love & support that you shower us with and for always making sure that your friends, family members and favorite colleagues are not only reading our blogs but they are making the most of them too. And we would love to see more of that happening in the future as well.
When we talk about branding and how it works for your business in multiple ways, we also want you guys to understand that you don’t have to get done and over with the task of designing branding but in fact, you need to ensure that it is serving the purpose as well. Also, if these terms are a little too new for you guys then allow us to share what branding is and how it does wonders for a brand – regardless of its scale.
First things first; branding helps a business present its image in front of the masses so that they can perceive it the way that business wishes to. But there is more to it. For example; we are sure that you guys must have heard “first impression is the last impression” and for most brands, it is pretty true. Not because people are looking at your stuff as if they are judging you but because of the fact that they don’t want to waste their time and money on brands that do not know what they are doing, you know. So, branding is important for making a great first impression and if you know how to do that, you have already won the game.
Secondly, branding will help you stand apart from the crowd. Since there are a number of brands already like you in the market but what will make you different from them is how good your services and products are and in addition to that, how you deliver those messages in front of your target audiences. Moreover, it is extremely important and we can’t stress this enough; that you must always keep your branding consistent. Here is why: when you have a consistent branding, you can gain trust over time. On the other hand, if your branding keeps on getting revised and that too very frequently, then your brand will be perceived as one that’s not serious and as a result, you will start losing your clientele. And we are sure that’s something you guys don’t want to happen. Right?
Now, let’s talk about creative branding and how this brand ‘The Garden Company’ got to spread the message around effectively. Okay so, The Garden Company is basically a business that creates Do It Yourself (DIY) art kits. Wait, there is more to it! 😉 TGC’s objective is not just to sell their products but through their products, they wish to encourage meaningful conversations through creativity. Isn’t that something really cool and interesting? And here is how they talk about their products, etc. to make sure that what they are saying is reaching the right kind of audiences: so, what TGC does is that they make the most of friendly typography and create unique collages for their communication.
In addition, they also use their own paintings to enhance the visual designs and we are sure that they are able to attract more and more people to check out what they are offering. Also, their color palette made all the difference for us mainly because how subtle it is. The use of brush strokes is another striking design element in their branding as well.
That is all for today, you guys! We hope that you not only liked reading the blog but that you will also share it with the people that you love and care for. And we would like to encourage you guys to also share your feedback with us in the comments section down below and while you are at it, don’t forget to let us know about your special requests as well so that we can start working on them right away and be back here with your requested content and more super soon. Until next time, keep reading our blogs and creating impressive designs for yourselves as well as for the businesses that you are associated with.
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