SUSHO - Sushi Creative Packaging Design for Inspiration

Hi there, everyone! How are you guys doing? We hope that you are having a nice time reading our blogs and making the most of them for your personal and commercial projects. Today, we are going to be talking about how you can create really cool packaging designs for yourself as well as for the businesses that you are associated with. Along with that, we will also share this super creative packaging design of SUSHO, a sushi brand for inspiration as well. But before we share everything that can help you work on some kickass projects, allow us to take a moment to thank you for the love & support that you send our way and for always making sure that your friends, family members and favorite colleagues are not only reading our blogs but they are also utilizing them for their personal and professional needs. And we would love to see more of that happening in the future as well.

Now, we are sure that you guys know the basics of working on packaging designs. For example; you have to get to know your audience, and what they like and dislike. Then you have to develop a communication that will attract them to perform a desired action which could be a number of things such as asking them to visit one of your events, following your social media platforms, referring your business or one of the products to the people they love and care for and of course, making a purchase as well.

All the above-mentioned actions must be encouraged through a proper strategy – you can’t randomly launch your business and start selling your stuff in plain boxes, etc. but in fact, you have to work on a roadmap that will help you get things done your way. In addition to that, you will also have to make sure that you are on the right track so that you can increase sales, visibility and eventually the trust of your loyal customers. You must also evaluate your existing designs from time to time to check if you need to revise anything or not and then do it strategically.

Bear in mind that there are various methods of making effective packaging design but the one that’s always worked for businesses is to develop something that won’t just be used to attract potential customers through aesthetics and functionality but is so powerful that it also enhances consumer experience. We understand that it can sound a little overwhelming but hear us out:

When you work towards providing an unmatched experience to your potential or even existing customers, you can ensure that they don’t shop from anywhere else. Allow us to share SUSHO’s example here; the objective was to replace takeaway plastic packaging by also ensuring that the food items stay fresh and they are easy to carry as well. By giving the audience multiple options to choose from when it comes to the number of sushi rolls, the brand also achieved the convenience goal while making sure that they do not increase their carbon footprint.

We would also like to mention here that the packaging designer has very intelligently picked three extremely relevant colors for the boxes which are blue, green and salmon pink. Now, what’s important to understand here is that not only these colors are on-point for the brand itself but they also represent various types of sushi rolls as well for example; blue represents vegan and fish options, green represents vegan options whereas salmon pink (our personal favorite for this branding) represents fish options only. So, you see how these exciting colors are used to represent and differentiate between the various options that are available at SUSHO.

Oh, and the convenient placement of the chopsticks is another aspect to commend the creative packaging design of SUSHO. Since we have reached the concluding point of today’s blog, we would like you guys to spend some time going through all that has been created by Nikolett László for SUSHO to understand the creative thinking process and how she has incorporated all the design elements into make it work for the brand.

That is all for today, you guys! If you liked reading the blog, don’t forget to let us know how you plan to work on your packaging designs in the near future. We would also like you guys to share this blog with your friends, family members, acquaintances, etc. so that they can get inspired too after checking out SUSHO’s packaging design. Lastly, feel free to share your special requests with us as well so that we can start working on them and be back here super soon with your requested content and more. Until next time, keep reading our blogs and producing magical designs.

Credit: https://www.behance.net/gallery/188819149/SUSHO-Sushi-packaging