Hey there everyone! We hope that you guys are having a great time here, reading our blogs and trying out things that we share so that you can bring nothing but the best to the table. Today, our blog will be all about the visual identity design of a healthcare tech company and we can bet that you will enjoy reading it as much as we did when we were working on it. But before we formally start talking about that, we would like to thank you all for your support and genuine feedback that you share with us and for also sharing our content with the people that you love and care for. It means a lot to us and we hope to receive more of that in the future too.
Let’s start with the basics first; what is visual identity design and why does it matter? For a brand to be in the market successfully and stay in the game, it is important for it to have a visual identity through which the businesspersons can speak to their targeted audiences. Anything and everything that is a visual / graphical representation of your brand count as its identity design from branding & trademarks, to public relations including electronic, digital and social media as well. It matters (the most) because it lets you put forward yourself out in the public with a narrative that you wish to go with in order to communicate with your existing and potential customers / clients.
Having said that; if you have a kickass visual identity design for your brand, you know that you are already ahead in the game and if you do not have one or if you feel like you require inspiration to start working on your ideas, know that you are in for a treat because we will not only share tips & tricks to help you create an effective visual identity design, but we will also share how Vively’s creative and design agency helped them deliver their message impressively. Make sure that you read the blog till the end to make informed decisions.
Okay so, there are four major components of an effective visual identity design:
All of that will help you create stunning designs that you can use to promote the business, its services and products and make sure that you are opening all the avenues through which your audiences get in touch with you and can also avail the services, check out the products and buy them too – eventually generating a return on investment (ROI) for you. In order to develop a visual identity design, you must know your audiences inside out to cater to their demands along with fulfilling your business goal(s). Identify emotions that you can invoke and stay consistent throughout so that you don’t happen to confuse anyone with too many messages. To stand out in the crowd, work in a systematic way, simplify the communication and integrate your campaigns to reach out to as many relevant people as you can through all the platforms that you use to market your business.
Now, it’s time for us to talk about Vively! It is an Australian healthcare tech company that focuses on three areas offering a holistic perspective on health which are; mind, body and spirit and that very approach was utilized to create the visual identity design for Vively. Ville Oké, a Swedish graphic designer worked on creating a symbol ‘V’ that also stands for empathy, strength and wellbeing. The symbol also depicts a bicep or a raised arm of a person and is representing the theme perfectly. And the visual elements that were chosen to create the symbol are semi-circles that not only add a human touch to the logo design but they are giving out a very organic vibe too.
The font, typography, and the color palette fully represent the theme; the holistic health approach and all of that has been very intelligently incorporated into creating the branding (on-ground and digital) in such a way that it not only builds easy recall but also entices individuals to get in touch with Vively for their health-related issues.
And that is all for today from our end! We hope that you guys not only enjoyed reading the blog but you will allow yourself to get inspired and work on your brand’s visual identity design in the same way that we have shared. Always remember that with a little effort, some planning here and there and the ability to get things done, you can get exactly what you wish to have (both personally and professionally) and we hope that we were able to contribute some of our wisdom through our blog today. We will come back with something more fun to read and work on in our upcoming blogs super soon.
Vively | Healthcare Tech Company Visual Identity Design For Inspiration
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