Hi there everybody! First things first; we would like to thank you all for your overwhelming response on our previous blogs and for also sharing your interesting suggestions with us. It always makes us feel so good that you guys not only go through our blogs in their entirety, but you share them with the ones you love and work with as well. Your constant support and feedback motivate us to keep creating valuable content every day so keep all the positivity coming our way.
If you are one of our regular readers, then you would definitely know how much we love branding and it gives us immense pleasure to talk about it too. So, for this blog of ours today, we decided to share something fun and inspiring with you guys which is basically a brand identity design of Napaholic Coffee. This coffee shop happens to serve all those who like to take nap coffee in Saigon following the trend of how it is like to shop and consume coffee in the busiest and fanciest cities of the world. A coffee nap is a nap that you take to increase energy to fight laziness or sleepiness and then you can get your work done the way you want to get it done.
Let’s get to the basics first! A brand identity design is something that shapes the future of your business and it also determines if your brand can survive in the market or not. Always remember that there are hundreds and thousands of brands in the world that are operating their businesses and are making sure that they provide nothing but the best for their audiences. In addition to that, their goal is to keep improving so that they can stay relevant and can run their business and promotional campaigns.
We know that it is not an easy job to build a brand’s identity design but remember that only the first step is difficult. Once you have worked on the strategy of how to do things; you will see that everything is making sense. To launch a brand or to revamp the identity of an existing one are two different things to do so when you launch a brand, you need to build the identity design that will not only introduce your business but it must also attract the audiences in order to make them purchase a thing or two from your shops or get in touch with you in one way or the other to avail the services that you are offering.
Revamping a brand identity is a task that not only requires you to make sure that you are doing the right thing, but it should also keep communicating to the audiences that you were interacting with otherwise, what’s the point, you know? So, what is it that you can do to make sure that your brand identity design in on point and whatever you have done to brand or rebrand your business is worth the effort? It is easy but it does require time and understanding the fact that you might have to do and redo things until you know this is something that was missing and now the identity design is ready to take over the world.
While designing a brand identity, it is important for the teams to know what they are about to launch as a business; are you bringing something new, is it unique, is anyone else doing it differently in the world, what is target audience like, what are your prices and are you a luxury brand or will you stock your products etc. almost everywhere to make your business accessible to the masses? These pointers will help you set the course of your brand. Now, if your product is edible, then you have to make sure that it stimulates the senses. For example; a bar of chocolate although packaged nicely in the world’s best packaging can only be consumed if the branding could grab a person’s attention.
Similarly, a packaged coffee can only attract your potential customers to check your business out if your communication is on point and effective because they cannot smell it nor can they taste it so you have to design the brand identity in such a way that it convinces the audiences to come try what you are selling. Napaholic Coffee’s brand identity design acted as a conversation starter for the ones who would love to relax after a long working day – it is for students too who won’t mind unwinding once they are done with their assignments or for a group of friends whose favorite time pass is to stop by at Napaholic Coffee to chill.
So, while they are making the best coffee in Saigon, the brand identity architects made sure that they create designs that talk to multiple audiences in a way that they cannot resist this coffee and that’s the way to do it. Go through Napaholic Coffee’s brand identity design in detail to know how interestingly the branding is being done.
Credit: Napaholic Coffee
Inspiring Brand Identity Design of Napaholic Coffee
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