20 Quirky Product Packaging Inspiration


Despite spending a lot of my time practicing web design, one of my real loves is graphic and print design. In particular, I love the work that goes into product packaging in order to create a fantastic, seamless experience. Most companies spend a huge amount of time refining the design and detail of their product, but then only think about how it’s presented as an afterthought. Some companies, however, treat the packaging that their product comes in with a great deal of care and respect – and they do this because they know that first impressions count. The first time a customer handles your product, they’ll be seeing the packaging first – and how it’s presented will change how they think and feel when they open it. A well designed product deserves to be presented beautifully too.

This is something that Apple have down to a fine art – and it’s why there are so many videos of people unboxing their iPhones and MacBooks on YouTube. But it doesn’t just apply to shiny new electronic devices. Any product can have a similar level of care and attention applied to the packaging that it comes in. Personally, my favourite style of product packaging design is that which is unexpected, and bold and creative. Packaging design that’s quite quirky and daring can be extremely attention grabbing. Bold, bright, vivid colours, and unusual shape, loud, brash typography or any number of other unexpected design decisions can all lead to a packaging concept that – when done well – can be remarkable, memorable and exciting.

Of course, it’s incredibly difficult to get this right. It takes a lot of time, effort and courage to change the product packaging so that it’s quirky and unusual – and at the same time functional and well designed. The rewards for getting it right, however, are a product that’s shown in a fantastic light, is talked about and that you can be truly proud of.

I wanted to bring together a collection of some of my favourite product packaging designs. All these examples have been brilliantly designed and are as imaginative as they are quirky. Some of these have been designed for real products and are in use today, while others have been designed as part of a student project to explore what could be done – but each one deserves recognition for it’s ingenuity, boldness and style.

I hope you find this collection an interesting, inspiring and useful source of inspiration, and if you’ve come across any examples that you’d like to share, I’d love to hear about them in the comments.

1. Lapp&Fao Chocolate Books

Designed by ONLYFORTHEFUTURE | Country: Germany

Quirky Product Packaging Inspiration

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2. Jones Jumble Soda

Source

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3. DRIP (Student Work)

Designed by Kristian MjøsetNorway

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Dinoplatz Makeup

Designed by Crosspoint New York | Location: Brooklyn

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4. Shelter Island Soap

Designed by Design PackagingUnited States.

Quirky Product Packaging Inspiration (5)

 

5. Crocodile Boxes

Designed by Lowe Brindfors | Country: Sweden

Quirky Product Packaging Inspiration (8)

 

6. Thelma’s Treats Cookies

Source

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7. Saila Confectionary

Designed by BREAKItaly | Designer: Luca Cerri

Quirky Product Packaging Inspiration (10)

 

8. Fisherman Boots

Designed by Igor MitinAustralia

Quirky Product Packaging Inspiration

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9. Kiwi Gifts

Designed by Inch | Country: Ukraine | More info

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10. Popeye Energy Drinks

Designed by McLean Design, Inc.United States.

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11. Klein Tools

Designed by Philip Spradley | Country: United States

Quirky Product Packaging Inspiration

 

12. Pietro Gala Pasta

Designed by Fresh ChickenRussia | More info

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13. Görtz Children’s Shoes

Source

Shoes Packaging Design

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14. RAR Sugar Package

Designed by Pedro Silva FerreiraPortugal.

Quirky Product Packaging Inspiration (19)

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15. Bzzz Honey

Designed by Backbone Creative | Yerevan, Armenia

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16. Two Step Apple Cider

Designed by Freeform Advertising + Design | Country: Australia | Illustration: Rudi de Wet

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17. Shank T-Shirts

Designed by Petra LearyNew Zealand.

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18. Bardot Ice Cream

Designed by Landor Associates

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19. Mr Popple’s Chocolate Packaging

Designed by KO Creative | Country: United Kingdom

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20. Confectionery, Snacks, & Desserts – The Four Fat Ladies

Designed by Matter | Egypt

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Have you found any creative, quirky and interesting product packaging designs that you’d like to share? I’d love to hear about what you’ve found in our comments section.

Post Contributor: David writes for Radley, who create beautifully designed handbags. Outside of work, he enjoys building web apps and studying graphic design.

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Comments

  1. Hamacaan Reply

    what an awesome packaging, all of them is really dope, never seen that cool just for food package, thanks for sharing 🙂

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