Hi there everyone! We hope that you all had a really nice time reading our previous blogs and that you are very excited to check out what we are about to share with you guys today. But before doing that we would like to take a brief moment to thank you all for your continuous support and love that you share our way and for always making sure that your friends, family members and favorite colleagues are not only reading our blogs but making the most of them too. And we would like to see more of that happening in the future as well.
Okay so, when it comes to designing printed communication for brands, etc., we have seen many people getting confused between a flyer, brochure and a pamphlet and while it is okay to not be able to differentiate them instantly, we are writing this blog today to help you guys know better. We also want you guys to make sure that you are reading the blog till the end so that you can not only make informed decisions for your upcoming design projects but that you can also guide your team members as well as your clients and friends, etc. as well as to what would be a better option for them if they are planning to go ahead with developing printed material to promote their products and services.
First, allow us to share what a flyer is and then we will gradually move to sharing, in detail about a brochure and a pamphlet.
WHAT’S A FLYER?
Download > free flyer template
In easy-to-understand words; a flyer is basically promotional material in print form which is designed and then distributed to the masses. It is also known as a handbill or poster. It is important to note here that flyers are not only considered the cheapest way of reaching out to a wider audience but they are also considered to be more effective as well when it comes to delivering your message.
Also, a flyer is typically a single, one-sided promotional document, rectangular in design and can be made in various sizes; depending on the contents, at times. But the ideal size for flyers is 8 ½” by 11”. So, if next time someone asks what a flyer is, you can say to them what a brochure or a pamphlet isn’t! 😉
WHAT’S A BROCHURE?
Download > free brochure template
Next up on our list is the brochure. The most basic and major difference between a flyer and a brochure is that a flyer is designed on a single piece of paper where both sides can be used for the promotional content or you can keep the back side plain as well and on the other hand, the brochure tends to be folded. The folds vary from campaign to campaign and as per the requirements of your content for example;
- Half Fold
- Z Fold
- Double Parallel Fold
- Right Angle Half Fold
- Right Angle Tri-Fold
Another major difference between a flyer and a brochure is that a flyer has to-the-point, mostly campaign-related information on it whereas, a brochure happens to contain more information such as you would want to use the space to introduce your brand/company and then you would also like to explain, in detail your services, products, etc. as well.
WHAT IS A PAMPHLET?
In order to better understand what a pamphlet is, you guys must know that a pamphlet is basically a printed promotional document in the form of an unbound book and the content on it is intended to provide information instead of direct selling. When we say that a pamphlet is an unbound book, we also feel the need to say that this document must have limited papers or folds with information on them otherwise, the reader will lose interest immediately and that’s not something that you would want to happen.
Note that there are multiple types of pamphlets such as civic pamphlets, cultural pamphlets, as well as educational pamphlets.
That is all for today, you guys! We not only hope that you had a great time reading the blog today but that you will also take out some time to share your valuable feedback with us in the comments section down below. And we would love to encourage all of you to share this blog with your friends, family and acquaintances as well so that they can also make the most of the information that we have shared in this blog for their upcoming projects, etc.
Oh, and don’t forget to send in your special requests as well so that we can start working on them and be back here super soon with your requested content and more.
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