Dr. Krisztina Phillips Cosmetics | Branding & Packaging Design

Hi, you guys! We hope that your personal and professional lives are treating you fine and that you are having a great time reading our blogs and making the most of them too. Our today’s blog is going to be another useful read for you guys especially if you are someone to work on branding and packaging designs for your personal or commercial projects. And we can’t wait to share the most effective tips to get you started but before we do that, we would like to take a moment to thank you all for the love & support that you send our way and for always making sure that you are sharing our blogs with your friends, family members as well as favorite colleagues too. We would love to see more of that happening in the future!

There are two parts to our today’s blog; the first one will cover how you can start working on the branding and packaging designs for a cosmetic brand and in the next part, we would like to share who Dr. Krisztina Phillips is and why her brand is being featured in the blog. So, make sure that you read the blog till the end to know more and decide better than you ever have!

When it comes to cosmetic brands, one must never forget that the potential customers are to be attracted to the brand through stunning branding and packaging designs. Allow us to mention here that your product packaging is the first thing that your potential customer is going to get their hands on so, you need to make it worth their while, alright!?

Now, there are many different ways of doing so but we have simplified the process and we are sure that it will get you the results that you wish to get. For example; the first thing to do after understanding the business and then learning about your target audience is to design the branding and packaging designs that speak for the brand itself as well as the functionality of the products. Maybe, your products remove acne or they can help the customers get rid of the scars or there is stuff that is good for face lifting and things like that, and all of the distinct functions must be depicted through the product packaging. To do that, you would like to assign relevant color palettes and design elements to get things done.

Or you can also take the storytelling route, and pair it with relevant design elements such as illustrations and then tell what a specific product can do for the one who is using it. There are other ways as well such as making interactive packaging that won’t only engage with your potential customers but they will also like to get a product or two the moment they find themselves in the area where your products are placed. Interactive packaging designs can include; pop-up inserts, stickers, peel-off packaging material and other things. In addition to that, you would also like to experiment with QR Codes that can take your audiences to your website to avail further discounts or even tutorials as well.

Speaking of experimenting with the packaging designs, we must also add that for beauty brands, one of the most effective product packaging approaches can be to include something in the packaging to enhance the sensory experience – so much so that your customers would like to record videos and post on their social media platforms as well. When that happens, you are going to get more traction and ultimately an increase in revenue.

Now, let’s talk about Dr. Krisztina Phillips Cosmetics and how they caught our attention! Dr. Krisztina is a renowned celebrity cosmetologist-dermatologist who launched her cosmetics line utilizing modern advancements in dermatological science and technology. She aims to provide products of the highest quality to her patients and through her research in the overall process, vast experience, and being able to communicate the right message at the right time, she was able to achieve all her goals smoothly. Check out her branding and packaging design here to get inspired!

That’s all for today! If you liked reading this blog, don’t forget to share your honest feedback with us in the comments section down below. And while you are at it, share the blog with the people that you love and care for so that they can also check out Dr. Krisztina Phillips Cosmetics’ branding & packaging design and then start working on their projects too. Also, feel free to share your special requests with us as well so that we can be right back with your requested content and more super soon. Until next time, keep reading our blogs and sharing them within your personal and professional circles.

Credit: https://www.behance.net/gallery/190400613/Dr-Krisztina-Phillips-Cosmetics