It is a perfect day to share yet another creative inspo with all of you and this is why we have picked up Ana Mondragon today to have a look at her typography and lettering art. Ana is a Columbian art director and designer who possesses an excellent talent to create typography. She creates animated typography and lettering as well as specializes in branding, packaging and print design. Ana says that she keeps her designs clean and make them look aesthetically pleasing by adding intricate details to them.
Whenever you decide to try out a new technique for your brand or product, make sure that you have done your homework well – as there are certain brands which come up with concepts and ideas that don’t really go with the brand persona but because there hasn’t been any research done, ideation gets approved and is rolled out for the audience. So, if you are planning to create typography or lettering for the brands you are associated with, you must know the difference between the two. And then have your Creative and Design teams develop thoughts on the branding process.
If you are a beginner and want to learn the basic difference between typography and lettering, you have come to the right place. We will also cover hand lettering and calligraphy as well to make things easier for you to understand.
Lettering is basically the art of drawing letters in a way that each letter becomes a mini illustration whereas, hand lettering is a subset of lettering in which the letters are drawn by hand instead of using any digital medium. As far as calligraphy is concerned, it is an art of writing which is solely linked with penmanship but is also different from cursive writing. On the other hand, typography is something in which you don’t really have to draw letters etc. as what matters in creating typography art is how the letters are put in a place to deliver a message.
Informative, isn’t it? How about you share this information with your friends and colleagues as well and help them know new things today?
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