Hi there friends! We hope that you self quarantine days are going good keeping in mind that you all are staying indoors and are taking great care of yourselves and to help you all with your personal & professional design projects, we are back with yet another interesting blog of ours. Continue reading to know what we have got for you guys!
As we have discussed this in one of our previous blogs well that advertising and marketing if not completely, then partially depend on what is happening in the world. You must have seen many different social media trends that are adapted by brands in their communication the minute these trends start to make a noise. For example; last year Duct Tape Banana made it to social media because of its absurd creativity but brands picked that trend for their communication and created memes and creative posts so, that they could stay relevant.
We are sure that staying up to date and making sure that you live in the present and talk about it with your audience is important but it is also important to make sure that you as a brand, do not hop on the bandwagon for the sake of designing your communication. Not only it can offend your audience in all the possible ways, but it can also tarnish the brand image and we know that you would not want that to happen.
But there are some things that must be talked about and communication strategies must be revised and rewritten if need be so, that you do not appear to be a brand that is only concerned about making sales and you are not thinking about your audience or whatever is happening in the world or may be in your country. The outbreak of the Coronavirus is one such example where we saw brands taking irrational decisions both content and budget-wise and it sure did result in a backlash which could have never happen only if the brand managers and the creative agencies were wise enough to rework on the communication etc.
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We are glad to mention this here that there are many brands that have stopped airing their TV commercials and have also decided not to invest anything on their digital & social marketing campaigns because they do not want to talk about their luxury vehicles, attractive shoes, expensive perfumes & colognes or about their cookies and snacks. They have realized that the world is hurting and the people are not well and they did not want to make it about themselves and we think that such brands not only deserve appreciation from their competitors and the people in general but we also feel that they have successfully made their way in their audience’s heart.
Having said that, we are also sure that you guys must have seen the communication being changed. Now, brands and celebrities are talking about one thing and that’s Coronavirus. Taking the positive route and making sure that we do not end up making anyone feel depressed or sad about the current situation of the world, it is important for all of us to take the responsibility and make sure that stay relevant when it comes to talking to the existing and potential audience.
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It might sound strange to a lot of people here but we feel the need to talk about it here that Coronavirus is something that must be taken seriously and we should just stay indoors and only leave our houses when it is absolutely necessary so, we should also stay sad and not make anything out of this cruel virus. Our approach is that we should talk about the virus in such a way that it does not scare anyone.
For example; we can share tips & tricks to help people make the most of the quarantined days like exercising at home, reorganizing the house and decluttering it to make some space. We can also suggest people to learn a skill or two and keep themselves busy (if they are not working from home) and things like that.
Recommended: Free Coronavirus Stickers
And of course, we should be talking about the virus on and off to be sure that people do not start taking it lightly. For that, we are happy to share free high resolution Coronavirus images for your design projects. So, feel free to get your hands on these free & highly editable images and use it for your design projects (for both conventional and digital mediums).
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That’s all for today, you guys! We hope that you will find this blog super helpful and interesting and will also create amazing designs using our free high resolution Coronavirus images for your design projects. Oh, and don’t forget to share the blog with your friends and colleagues as well and we will see you all next time, until then take care and stay safe!
Free High Resolution Coronavirus Stock Images / Photos for Design Projects
Credits: mockups-design | unsplash.com/@cdc | unsplash.com/@fusion_medical_animation
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