Hi there, hello there! How is life treating you guys – in general and at work, of course? We hope that everything is going smoothly and that our blogs, interesting ideas, mock-up PSD files and design templates are helping you all with your personal and commercial design projects. It is always a pleasure going through our comments section and read your comments and suggestions that you share with us and we would like to say that keep them coming!
In our previous blogs, we have shared a number of designs and ideas for your creative, marketing and advertising campaigns along with a bunch of effective tips to make the designs stand out in the crowd. But for our today’s blog, we wanted to do something that is like the basics of it when it comes to the design process and branding for that matter so, keep reading this blog as we will be talking about one of the most important aspect of branding a business and how you can and must master your brainstorming sessions.
In addition to that, we will also share a couple of creative double meaning logos to help & guide you to make your own intriguing logos in no time. Let’s get started then!
We are sure that you guys must have seen different types of creative people working on projects differently. For example; a group of people likes to sit all by themselves and think of ideas so that they can share them with the rest of the team later on while another group of people like to sit where everyone else is sitting (that does not distract them, really) and they continue to work on their strategies and ideas etc.
Then there are people who involve other team members in the creative brainstorming sessions, members that are not related to the creative or design department for that matter but when requested for suggestions and thoughts, they come up with ideas no one else can. We think that, that is the beauty of a creative agency that it happens to have team members from a number of departments that can think of things and can also contribute towards the creation of successful marketing & advertising campaigns as well.
We feel that through our blog, we have gotten a chance to ask you guys about how you do your thing? How do you guys plan out a brainstorming session? How do you actually start working on the campaigns after decoding the briefs and anything and everything that helps you during the process? We are asking this question because we happen to know many individuals who do not believe in the idea of sitting alone or together for a brainstorming session where they can think of the opportunities of doing something or where they can explore their options. It is like they just want to get done and over with a certain design task but that happens like every day too.
The biggest mistake any creative or design department can ever make is start working on a campaign idea without doing the homework because it usually does not take them anywhere. They get stuck during the process and then they have to restart – although that is a task for the account manager when they have to request to extend the deadlines etc. but we will focus on the departments that are directly related to the entire design process.
So, what we are trying to do here is that we want to establish the fact that no matter how small a business or brand is, you must always make sure that you arrange as many brainstorming sessions as you can so that you can end up with the results that you want to see.
Also, do not (ever) limit yourself to ideas that are like mundane and ordinary, you can and should always let yourself go into directions that a lot of people are scared to go to. Like we know that people do not feel like associating themselves with ideas that they assume their audiences won’t understand or enjoy and you know what happens after that? The businesses die gradually because well, there is nothing interesting to put out there on the table.
In order to keep moving forward and to make sure that whatever you are doing is worth doing, you need to pick a route (or make a new one – if need be) that is new and unique and it could have a double meaning as well but that is what will make your potential customers curious, that is literally what will make them get in touch with you and eventually spend on your services and products.
Our today’s blog is showcasing 20+ creative double meaning logos that you can look at and analyze for a brilliant brainstorming session or two and we can bet that after that, you will be creating something even more magical and attractive for your own brands too.
25+ Creative Double Meaning Logos for Brainstorming
Credit: Logos Source
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