Hi there, hello there! We hope that you all are enjoying our blogs and that our free mock-up PSD files and design templates are also helping you create the content and artworks for your personal and commercial projects. Our today’s blog is going to be all about logos and marks, and we are doing it for the ones who need some inspiration to create their own designs. Our blog is also for the ones who have just started reading our blogs and want to learn a thing or two about logos and marks so, let us get started!
As you would know that logos are symbols that are used for the identification of the business, its products/services as well as stationery items, uniforms and vehicles similarly, (logo) marks are designed and used for the same purpose but they are different in appearance as they are logos that are centered around an icon or even a symbolic image. When we design branding and its supporting elements that can be used to represent the brand in the market, the main thing that must be focused on is to determine that it can help our business or its products and services stand out. Because that is like the basics of it to make that happen as, without recognition, the businesses do not survive.
We often get in touch with marketers and advertisers and ask them how they measure the effectiveness of a branding campaign and in this part of our blog, we will share a few pointers that can guide you too. So, keep reading the blog to not only design interesting and impressive logos and marks but to also make sure that whatever you are designing and putting out there is also effective.
You are either creating a logo design for a new business that you are about to launch or you are revamping your branding – no matter what the reason is, always remember that you need to first work on your objectives and goals that you are trying to achieve through your branding and logo designs. For starters; make sure that you have done your research and also know that what you want from your logo (don’t skip this step because what happens is that we can get overwhelmed and while being lost in creativity and interesting trends, we tend to deviate from the track.
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Your second step must be to evaluate if your logo design works across all the platforms that you will or might use to promote your businesses etc. for example; billboards, digital creative posts, websites, business cards, and even for store/shop brandings as well. A good and effective logo is that one that allows you to integrate into all sorts of branding campaigns without you having to create and recreate something new every time you plan to choose a new platform. Keep it systematic and you will see how your designs and artworks are performing.
No matter what type of logo design you will go for to create an artwork for yourself or for your client’s but whatever you do choose, make sure that you have chosen it to work for you. It is simple to evaluate but it can help you in so many ways that you cannot even imagine. Logo designs are simple, subtle and to the point, whereas logo marks depict concepts and ideals or even a brand’s commitments/values too. And it is all in the visual communication that will make the business stand out so, make an informed decision keeping in mind the long-term impacts of that decision.
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Now, it is time for us to leave you guys with these stunning logos and marks designed by Malina Cosmica, A Russian graphic designer and logo maker who creates unbelievably attractive and highly effective logos and marks. The graphic designer not only makes logos and marks but is also actively creating web designs, product designs as well as creatives for social media networks as well and we think you should keep working on newer things almost every day so that you can make the most of your creativity and skills, you know!
We can bet that one you will start looking at these logos, it will become a little too hard for you to look away or do something else and that’s the power of design that it keeps you hooked, it engages with you and you feel the need to keep appreciating it. Go through these brilliantly created designs and do not forget to share which ones you like the most in the comments section.
Oh, and do share our blog with your favorite colleagues as well because you never know who might need a little push or a bucket of inspiration to get back to their artworks and designs!
Credit: Malina Cosmica
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