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In our today’s blog, we will be talking about negative space logos, why these logos are created and preferred over regular logos and how you can create your very own negative space logos once you have gone through these new and modern logos by Allan Peters. So, let’s get started!
In easy to understand words; negative space logos are created by using the white space within an image / design element which helps the visualizer to create a logo. These logos are liked more by the clients and the audiences mainly because of how intelligently attractive the designs turn out to be. Also, always remember the audiences love those brands and businesses that bring something new, something unique to the table. And keeping up to date with the latest trends is what can make you a better business strategist than other brands so make sure that you are planning on to be extra creative and modern as per the requirements of the time you are in so that you can ensure gaining more and more loyal customers.
Creating regular logos is far easier than creating negative space logos because for the latter one, you are supposed to play within the words as well as with the negative space in order to create a meaningful logo. Now, we are not saying that it is impossible to do that but what do mean to say is that creating a negative space logo requires more efforts, a thorough creative thinking process as well as determination and patience to end up with an effective logo design.
In this part of our blog, we are going to share a few tips and tricks that can help you create a negative space logo design. Keep reading the blog to know more and design better!
First things first; think through your logo design before you initiate the design process as it will help you in setting the course of the logo. It is also important to take the decision before hand regarding a negative space logo because once you have created the art works etc. of a regular logo design and then you decide to use the negative space somehow, there are chances that you will have to rework on everything. So, save yourself the time and efforts and invest them in a more productive task.
There are three tried and tested ways of creating a negative space logo and all of them work so well for the graphic designers and we would love to share them with you today. You can create a negative space logo by finding the space to create a design element in the wordmark. You can create a design in the letter form and you can also create a symbol within a symbol to create an effective negative space logo for yourself or for your clients. With examples; we will share how businesses around the globe have incorporated this technique: FedEx is one of the best examples of a negative space logo design as there is a subtle arrow between ‘E’ and ‘X’ which depicts accuracy and speed. This logo is also an example of a negative space logo that was designed in the wordmark itself.
Then comes the famous logo of Baskin Robbins in which you can see the number 31 very prominently. This is not just a clever logo that uses the alphabets within the logo but also celebrate the 31 flavors this ice cream brand offers. There are tons of other examples of negative space logos available everywhere on the internet but the ones that we are about to share by Allan Peters are amazingly clever and you will be able to get inspired from them as well.
So, Allan is based in Minneapolis, MN, USA, is a graphic designer and owns Peter Design Co. The logos that were designed by Allan fully depict creativity and uniqueness and the best part is that, that you will be able to figure out what businesses do these logos offer, you know. We believe that a logo that is self-explanatory and powerful enough to grab the attention is a logo that helps the businesses stay in the market. And that can only be done if you are a risk taker and know how to present your branding designs in front of your audiences.
Now it is time for us to leave you guys with what Allan has created, feel free to go through these new negative space logos and don’t forget to let us know which ones you liked the most.
New Negative Space Logos by Allan Peters
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