Hi everyone! We are very excited to share our today’s blog with you featuring a fun-filled packaging design but before we do that, we would like to thank each one of you for sharing your feedback with us on our previous blogs and for also letting your friends and family members read them too. As you all know that we try our best to keep our blog diverse, and that is why we felt like sharing this very interesting and full of fun Earth’s best baby wipes packaging design with you guys so, let us get started right away!
Wipes are used for many different purposes from cleaning your hands and face to sanitizing your mobile, laptop, etc., and then there are baby wipes that are either used to wipe out food, and dirt or to clean their body after changing their diapers as well. Many brands around the world are working day and night to facilitate parents by producing skin-friendly wipes but you should also know that these wipes come in handy especially when the child is too young or maybe sick and you cannot bring their body in direct contact with water.
If you are a part of the design, marketing, and advertising agencies, then you would know how important it is for businesses to keep working towards bringing better and unique products to their customers by also making sure that they are offering something that is not being offered in the market already, that the stuff that they are planning to sell os available for comparatively cheaper prices than their competitors so that the customers have more than one reason to believe in them.
All of that cannot happen in a day so, always remember that you will have to do the back work when it comes to launching a new product or when you are planning to go back into the market with an improved one. This can take up to several weeks and even months as well and trust us when we say this: the more time you will take to work on your communication strategy, etc. the better your products are going to perform. Want to know how to do that? Keep reading the blog so that we can share how you guys can work on your branding and communication for your own brands and for the ones that you are associated with.
In order to attract your audiences, you first need to know what they are looking for. Get to know about their needs, and their shopping patterns, and then work on building an image that mentions your brand values and commitments. You must also work on getting your hands on the relevant insights regarding your competition as well and then you will be able to work on an effective brand and communication brand strategy for your upcoming business plans.
That’s what Caparo Design Crew (a design studio based in Greece) did when they started working on Earth’s best packaging design. And since the brand had so much to offer for example; Bamboo fiber wipes, flushable wipes, extra thick wipes, on-the-go hand wipes, and natural wipes for the hand & face, it became easier for the creative design team to work on their designs in a fun way. The design elements that they chose include animals such as a monkey, octopus, crocodile, bird, and fox.
You must be wondering about the relevance so here it goes the monkey on the bamboo visualizes the bamboo fiber, the octopus depicts the water-soluble element of the wipes, the crocodile is there to show the thickness of the wipes, and the bird refers to on-the-go wipes whereas the fox is there to depict quick and easy way to wipe hands and face. Interestingly playful, right? We know and we also know that you will take your time to go through the packaging design in detail to understand how you can work on your own ideas by getting to know what the kids will like, what their parents would want to purchase, and what are the trends when it comes to devising the plans before you execute them.
Another thing before we say goodbye for today, be open to the idea of experimenting with design elements, colors, fonts, etc. before you finalize the concepts and big ideas.
That’s all for today! We hope that you guys not only had a great time reading this blog but that you will also share it with your favorite colleagues and friends who can benefit from the information. Do share your feedback with us in the comments section and also let us know what you would like to read about in the future here. We will see you guys next time with something more fun until then keep making the most of our blogs, ideas, and everything else that we share here.
Credit: Caparo Design Crew
A Fun-Filled Earth’s Best Baby Wipes Packaging Design
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