Hey there everyone! We are back with yet another informative and super interesting blog of ours and we are sure that you all are going to love it as much as we did when we were working on it. Expect some excellent tips and tricks to create an impressive brand identity design for your personal and commercial clients in our today’s blog but before we formally begin it, we would like to take this moment to thank you for the love and support that you send our way and for also sharing our blogs, ideas, etc. with the people that you work and care for. Here is hoping that we will receive more of that in the future too.
Keeping in mind that we have people here from different professional backgrounds; who are either just starting their work or have been in the industry for quite some time now, we wanted to first talk about what brand identity is so that all of us are on the same page and that there are no confusions regarding understanding the terms. Okay so, a business’ brand identity literally means how it presents itself in front of the public / targeted audiences.
Brand identity is usually the corporate visual identity which allows you to communicate with the people so that they can find out about you in detail to purchase a thing or two from your stores or get your services. But in addition to your branding design(s), your advertising on your digital and social media platforms along with the activities that are created for electronic and print media, brand identity also includes public relations. And to make sure that every front of yours is covered and is delivering the right message every time you are given an opportunity to do so is what matters the most.
Now, we know that many businesses either do not have enough budgets to carry out detailed research through which they can find out who likes what about them or even if they have the right amount of money, they are not aware that they can do so much without having to pay thousands of dollars to people who might not be able to get them the results that they are hoping for. So, to tackle such situations in an effective way, you must know what you are planning to do. Understand your business, and get into the depths of it to find out how you can put forward your message. What is that thing, that you would like people to know about you? And then provide them with exactly that but in a way that no one has done before.
Be unique, and experimental and you will see that you are ahead in the game – like a boss. We know for a fact that many businesses do not feel the need to explore their opportunities, and when they become irrelevant, they decide to do newer things in a different way but know that it does not work like that. You must keep your brand identity and communication up to date so that your existing customers stay with you for the longest and you are also enticing your potential customers to know what you are offering. And that is exactly what Varti, a woodwork brand in Ukraine did to not only create their meaningful brand identity but also freed themselves from the perception that has been instilled in them that they are unworthy and unmodern.
The good thing about the whole idea behind the brand identity is that they have made sure to spread the message that they don’t have to compete with someone or even think less of themselves in order to live and work or even run a business, they are who they are and they are happy with it and everything that they have. So, from offering DIY furniture items to using a subtle color palette for the brand identity designs, the creative geniuses at TS/D Agency in Kiev developed a bunch of visuals to complement Varti’s business and we have to say that we are impressed. Allow yourself to get lost in the powerful and up close imagery, accessorized with solid colors and patterns and get inspired for your own projects.
That is all for today from our end, you guys! We hope that you not only had a great time reading the blog but that you will also take out some time and share your feedback with us in the comments section as well. Feel free to share the blog with your friends who work on brand identity designs and also with your favorite colleagues so that they can get inspiration and produce effective brand identity designs for their clients, etc.
Also, if you guys have any special requests to make, don’t forget to let us know about them and we will be back with your requested content and more super soon!
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