25+ Beautiful Examples of Delicate Lettering & Typography in Packaging Design


The presentation of a thing is as compulsory as soul to a body, when you buy a gift for someone special you don’t hand it over to him/her in a polythene bag, you nicely wrap it in a glittery gift paper or put it in a gift basket so it would add to the beauty of the gift itself and make it more attractive. In this way you don’t leave a room of depreciation or disapproval. Likewise wearing nice clothes would make you presentable and stunning. Nobody likes messy or shabby outward appearance.

The same rule is applied everywhere, you see various eatables in the market that belong to different brands. But the goodies with nice packaging designs become top selling. This is the significance of lovely packaging designs, the products become eye candies and people develop a level of liking and appreciation for the brand. They come back to it over and over again and shape a good confidence on the brand.

The overall use of texture, background and font/lettering on the product’s (label) packaging are the key elements that make it alluring. If it is a food item, usually pictorial depiction of fruits, jams, juices and spices etc. are used on the labels of the products so people would get the idea what product is containing inside.

In the same way lettering that is delicate looks unconventional. The graphic designers should bear in mind that they don’t have to use vigorous and overloaded features to make the design worth noticing, ‘simplicity is the ultimate sophistication’ so keep the designs and packaging simpler with delicate elements, and they can directly spice up the designs and make them look sophisticated.

Today I am unfolding before you 25+ beautiful examples of delicate lettering & typography in packaging design of Louise Fili. She is an award winning food packaging designer, who has skillfully inculcated her potentials and aptitude into her food packaging designs. Fili has also given plenty of lectures and is a member of the Art Directors Hall Of Fame. Designers can seek inspiration from these packaging designs of hers. Have a look at the collection.

Sarabeth’s Jam Packaging

Sarabeths-Jam-Packaging Sarabeths-Jam-Packaging-2 Sarabeths-Hot-Chocolate-Packaging

 

Handmade products of Bella Cucina Packaging

handmade-products-of-Bella-Cucina-packaging handmade-products-of-Bella-Cucina-packaging-2 handmade-products-of-Bella-Cucina-packaging-3 handmade-products-of-Bella-Cucina-Sweet-Butter-packaging handmade-products-of-Bella-Cucina-Tomato-Ketchup-packaging

 

Tate’s chocolate chip cookies Packaging

Tates-chocolate-chip-cookies-Packaging

 

Ambessa imported Teas Packaging

Ambessa-imported-teas-Packaging Ambessa-imported-teas-Packaging-2 Ambessa-imported-teas-Packaging-3

 

Irving Farm Coffee Packaging Typography

Irving-Farm-Coffee-Packaging-Typography-2 Irving-Farm-Coffee-Packaging-Typography

 

 Late July Biscuit packaging

Late-July-Biscuit-packaging Late-July-Biscuit-packaging-2

 

American Spoon Butter Packaging

American-Spoon-butter-packaging-2 American-Spoon-butter-packaging

 

 

Bonnies Jams Packaging Typography

Bonnies-Jams-packaging-typography Bonnies-Jams-packaging-typography

 

GELATO FIASCO Packaging

GELATO-FIASCO-Packaging GELATO-FIASCO-Packaging-2 GELATO-FIASCO-Packaging-3

 

Perfetto Italian pencil box Packaging

perfetto_Italian-pencil-box-Packaging perfetto_Italian-pencil-box-Packaging-2

 

Williams Sonama Margarita Salt

WILLIAMS-SONOMA-Margarita-Salt WILLIAMS-SONOMA-Margarita-Salt-2

 

Jean Georges Grape seed oil packaging

jean-georges-grapeseed-oil-packaging

 

New canaan farms Jam Labels

new-canaan-farms-Jam-Labels

 

El paso chile co packaging

el-paso-chile-co-packaging

el-paso-chile-co-Homemade-Chili-packaging

 

Qbel Chocolate Wafer Bars packaging

Qbel-Chocolate-Wafer-Bars-packaging Qbel-Chocolate-Wafer-Rolls-packaging Qbel-Chocolate-Wafer-Bars-packaging-2

 

Big island bees honey packaging

big-island-bees-honey-packaging

 

Blue Q Vintage Packaging

Blue-Q-Vintage-Packaging

 

Monarchia Matt Packaging Design

Monarchia-matt-Packaging-designs Monarchia-matt-Packaging-designs-3

 

Aqua Forte Water Label Packaging

aqua-forte-Water-Label-Packaging

 

More Amazing Packaging Designs for Inspiration:

  1. 30+ Cool Ice Cream Packaging Designs For Inspiration
  2. 30+ Crispy Potato Chips Packaging Design Ideas
  3. 20 Quirky Product Packaging Inspiration
  4. 30+ Beautiful Examples of Medicine Packaging Designs For Inspiration
  5. Be More Creative While Using Barcodes In Packaging Design
  6. Power Up Your Creativity with Energy Drink Packaging Designs
  7. 25 Crunchy Biscuits & Cookies Packaging Design Ideas
  8. 20 Cool & Creative Food Packaging Design Assemblage For Inspiration
  9. 20 Brown & White Bread Packaging Ideas | Food Packaging
  10. 25+ Sweet & Delicious Chocolate Packaging Design Ideas
  11. 25+ Sour & Spicy Pizza Packaging Design Ideas
  12. 25+ Cool & Creative Soap Packaging Design Ideas




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