Hi there everybody! We hope that you are having a great time reading our blogs and that our free mock-up PSD files and creative ideas are helping you design best of the best art campaigns and more. Earlier this week when we were working on our list of content ideas; we thought of making it more diverse and here’s why we are here with this amazing medicine packaging design for inspiration that we came across on Behance. We are sure that you will enjoy going through it as much as we did so, let us get started!
Medicine packaging might sound a little boring to some of you but trust us when we say this; it is one of the most exciting packaging categories to work on and once you get the hang of it, everything falls into its place. The key to excel at your creative packaging campaigns is to thoroughly work on your objectives first and then get to the actual work – that is to create your designs. Now, different people and companies have different sets of objectives to achieve and that is totally fine but what matters is being on the right track and then staying on it too.
A few medicine packaging trends are followed by literally everywhere in the pharmaceutical sector but then there are a couple of companies that strive to create something different so that they can stand apart from the crowd. For example; the best approach is to follow minimalism as it helps you deliver the right message the right way. There are chances that you must be wondering why a medicine company would / should make efforts to be different from their competitors, right? Keep reading the blog so that we can share how that matters even when you are associated and working with pharmaceutical companies.
Since medicines etc. are to be consumed and it is safe to say that no matter what your age group is, an individual feels a little too uncomfortable or scared to consume a syrup or a tablet. But there is only one thing that can make them feel comfortable and willing to consume their medicine no matter how scary it might look and that’s the packaging of it. Want to know how that works? Well, when you go to a grocery store to get your essentials for the month or for the week, you also walk around the store to check out what’s new.
Where there would be all sorts of existing products lined up nicely on the shelves, you will also come across a new brand or a product was successful in grabbing your attention. Now, this product is something that you haven’t tried before but you still want to spend your money on it and that’s because its attractive packaging design enticed you. Do you really think it’s not the case with medicine packaging too? When you will make an effort to create a soothing packaging design for a medicinal product, the consumer would be at peace to take it too as per the prescriptions. So, if you are now wondering how to create a medicine packaging design that works for everyone, you have got to read the full blog and also check out the inspirational stuff that these amazing creative people have shared on Behance.
Any packaging design can become powerful when you make sure to keep it clean yet impressive. You might think putting a lot of text in the design will make it stand out from the crowd or adding multiple design elements will make the design look attractive but that is not the case. Keeping the colors subtle and relevant to the medical solution by also following the needs and demands of the age groups is one of the basics that you will have to work on. By going through this extensive packaging project created by Vladimir Lifanov, Daria Grekova, Alena Soléna, and Irina Sakharova, you will see how skillfully they have created their designs. the colors are stunning, the fonts are neat, and everything reflects the main idea which is: iodine is the basis.
The brand essence of I2Life company is “Elements that form harmony with oneself” and the best part of this whole packaging is that it is depicting that very effectively. These bright boxes, laconic style of packaging that ensures that every design elements has its own place while also powerfully depicting the importance of iodine – the main composition of the product. Another thing that makes this packaging design effective is that the pictograms demonstrate the effect of the medicines visually and we love that. We can bet that you will too so, why don’t you start going through these packaging designs right away? See how interestingly you can create simple of the things impressive.
Credit: packaging design
Best of Behance | Medicine Packaging Design for Inspiration
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