Hello there everybody! We hope that you all are having a great time reading our blogs and that our free mock-up PSD files are helping you create nothing but awesome projects for your personal and commercial tasks. In our today’s blog, we will be talking about a packaging design that has been skillfully created by a very talented Turkish graphic designer and we can bet that once you have read the blog and have gone through this amazing packaging design, you will be able to work on a design or two for your own brand(s) as well so, let us get started!
Naz Kayalar – the graphic designer who has worked on Bi·Şeker | Bi·Lokum Turkish Candy & Delight Range Packaging Design has also worked on multiple projects and her Behance is full of well deserved appreciations, project views and many different people follow her too for obvious reasons and we think that is how it should be; people must appreciate other people for whatever they are doing in the art and design fields because that it how communities grow and that is how masses get to know what is happening in that world and can also learn a thing or two to improve their skills set and more.
Now, allow us to share a little about the product (business) itself to help you guys understand the whole packaging design better. Bi·Şeker|Bi·Lokum Turkish Candy & Delight Range has a wide range of candies and Turkish delights to offer and the best thing about the brand is that all their candies and delights come in tin packaging which not only keep the contents fresh for a longer period of time but you can carry the candies etc. with you wherever you want to take them with you. So, from freshness to making sure that your sweet snacks are with you, we think Bi·Şeker|Bi·Lokum has done a marvelous job.
Let us talk about packaging and why having a great packaging design can help you achieve your business goals. We are sure that you must have read this on our blog before as well that you can literally convince your potential customers to check out your new products and try them too when you have put in an effort to make the packaging do the talking and it is true, to be honest. The more intriguing the packaging is, the more people would be interested in knowing what you are offering and selling. So, even if you are just launching but have an attractive packaging design as well as amazing products to sell then you must know that you will get where you want to be – just like that.
Like everything else in the world; creating a packaging design requires efforts and a plan that you need to follow in order to create something magnificent out there. The plan includes market research (potential customers / target audiences & competitors), creative thinking process that allows you to brainstorm with yourself or with your team members during which you guys will be able to come up with ideas that can be incorporated into designing the actual thing. The whole process must also have steps for you to work on deciding which colors to pick, what design elements to choose as well as the overall design theme.
The packaging design that we are sharing in this blog speaks volumes when it comes to creative thinking and incorporating all of that into designing something that not only stands out but you will be convinced to check out the entire candy & delight range to know more about everything the business is selling. We really liked going through the entire collection created by Naz so much that we also spent some more time in viewing whatever else she has created and we would love to encourage you all to do the same because Naz is a creative genius when it comes to packaging design and knows how to do it so effectively that you will have to force yourself to stop browsing through Naz’s design projects and get to work. Haha!
That is all for today, you guys! We hope that you had a great time reading our blog and that you will also view the Bi·Şeker|Bi·Lokum Turkish Candy & Delight Range Packaging Design in detail to grasp the idea and to also allow yourselves to get inspired too. We know that you guys have many great ideas in mind already so, we will leave you guys here with the hope that when you will work on a packaging design for yourself, you will remember Naz Kayalar for creating a wonderful packaging design and us for sharing that with you guys.
Also, feel free to share the blog with your favorite colleagues and graphic designer friends as well.
Credit: Naz Kayalar
Bi Şeker | Bi Lokum | Turkish Candy & Delight Range Packaging Design
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