Hi there guys! We hope that you all are having a great time reading our blogs and creating magic by using our free mockup PSDs files and design templates by following our thoughtful suggestions & ideas. As many of us are working from our homes these days, we have finally gathered to get some extra time on our hands that would be spent during commuting to the work places and back and since, it has been decided for our own safety that we need to stay indoors, we know that most of us are now getting acquainted with the new lifestyle.
Keeping the fact in mind that we are able to get some time off of work during the quarantine (mainly because the clients and the world in general is taking it slow – work-wise), we decided to inspire you guys by sharing Various Beautiful Lettering by Novia Jonathan in our previous blog and today, we are excited to share illustrated logos for inspiration.
You all can spend as much time as you would want to spend on these logos because once, you will be done doing that, you will feel the urge to create something for your own business, art page or you would want to share a few ideas with your clients as well. So, how about we start talking about how logos are important for each & every business that exists? And after that, we will be sharing a few design tips to help you guys create your own illustrated logos. Let us get started!
Whenever an advertising and marketing agency is contacted to design a brand’s architecture, the account managers are advised to request clear cut design briefs and objectives from the client or their brand managers. Once, the briefs are shared over emails or during formal meetings, the task of creating the architecture is assigned to the Creative department and the team members from that department then sit with their design team lead to thoroughly discuss the options and also explore the opportunities.
One big idea and you and your team (along with the brand team) can make the brand and take it to the place where it can stand ahead in the game, but the actual game starts from the logo. You need to take that very task seriously and invest your thoughts & ideas right from the start. For example, a logo is that “symbol” which will represent your brand on your behalf and will also speak to the target audience by impacting their perception about you (the brand).
We know that you must be having a lot of questions right now like for how long should you revise or may be change your logo and things like that, right? Well, a practice that is considered normal & effective is to update a logo once every five years. There are several reasons of updating and modernizing your brand identity, but the main reason is to not seem to be outdated or out of touch with the latest trends or modern practices that are relevant in your time.
Having said that, we are sure that most of you must have seen many different brands taking advantage of their digital and social media platforms because that not only gives them the freedom to experiment with a lot of features of the platforms but you can literally get to know what your audience thinks in real time and we think that including smart features (animated logos) and techniques are some of the things that we should be considering.
Another important thing to mention here is that your logo is a symbol to represent your brand, treat it like one and not consider it to explain a story or your brand’s identity, values etc. by complicating the designs. Keep it as simple and scalable as you can so, that your audience does not have to spend a lot of time in getting to know what your brand is, what it sells or provides (as a service).
Now that we have shared enough information on how you should start creating the logos for any brand(s), we would like you all to meet Alan Kamiński’s illustrated logos that he has created for photographers and their studios, for wild life animals and forests as well as for pubs. And the fun part is that he has also created one illustrated logo for himself too which makes him so much cooler and we think that you should check out his illustrated logos for inspiration too.
And that is all for today, you guys! We hope that you will find this blog super helpful. Don’t forget to share it with your favorite colleagues and also tell them that you miss working with them too. We are sure that our blog and your adorable message will bring a big smile on their face.
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